A restaurant website redesign starts by protecting what already works
A restaurant website redesign should start by identifying what your current site already does well, whether that is search rankings, a specific page structure or content worth keeping, so the rebuild improves on that rather than accidentally throwing it away.
What it costs
- Plans$117 a month
- Build fee$647, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
A full rebuild, not a visual refresh
We rebuild your site from scratch, custom-coded, rather than reskinning your existing platform, because most of the problems we see in an old restaurant site, slow pages, a PDF menu, no mobile structure, are architectural rather than cosmetic and a visual refresh alone would not fix them.
URLs mapped and redirected, not abandoned
We map your existing page addresses to their new equivalents and put redirects in place for anything that changes, so a guest or search engine following an old link still lands correctly. Search rankings for individual pages can shift somewhat during any rebuild, but the intent is continuity rather than starting from zero.
Timed around your busiest season, not against it
We plan the redesign timeline around your calendar, avoiding a launch in the middle of your busiest week, and the current site stays live and untouched until the new one is fully tested and ready to switch over.
What you get
Everything below is included on every plan unless the line says otherwise, and your part in all of it is the same: approve it. Nobody at your restaurant logs in to the website.
- 01 A full custom-coded rebuildNot a reskin of your existing platform; the architecture is rebuilt for speed and structure.
- 02 URL mapping and redirectsExisting page addresses mapped to their new equivalents so old links and rankings are protected.
- 03 Menu content migrationYour current menu carried over and rebuilt as structured, easy-to-update content.
- 04 A launch timed to your calendarScheduled around your busiest season, not against it, with the old site live until the new one is ready.
- 05 Migration of worthwhile pagesPress coverage, your story and other pages worth keeping are carried forward rather than lost.
In their words
What restaurant teams tell us about the work
Everyone talks about the new design; I cared more about where the old seasonal dining menus links would land. We reviewed the full redirect map before launch and checked the destinations ourselves. Not one ‘your link is broken’ message arrived after launch.
Dorian PrescottTable bookings administrator, Mexican cantina restaurantThey tracked down every place our seasonal dining menus information appeared; there were more than we admitted. Everything now lives in one maintained reference, with the duplicates retired or redirected. Customers no longer quote wording we retired two years ago.
Prasad NambiarHost team lead, Steakhouse and grill restaurantThe idea that visitors could sort themselves before writing seemed obvious only in hindsight. The sender picks the route, which means the best-informed person does the sorting. Returning customers no longer repeat the whole form to ask one question.
Felix HenshawFront of house supervisor, Modern British restaurant
Case studies from restaurant teams
All case studies- 15A rebuild that respects existing seasonal dining menus linksSpanish paella restaurant, Tacoma, Washington
- 09Clearing out dated seasonal dining menus informationSeafood restaurant by the marina, Reno, Nevada
- 10Separate routes for seasonal dining menus inquiriesFarm-to-table country restaurant, Newark, Delaware
Comparing this against Wix?
Excellent at getting a restaurant online this week. The weekly menu edit, and the fact that the site cannot leave Wix, are the two things to weigh.
We wrote a full page on it, including the cases where Wix is the better fit for a chef-led restaurant.
Questions about restaurant website redesign
Will we lose our current search rankings during a redesign?
We map and redirect existing URLs specifically to protect them. Rankings for individual pages can shift somewhat during any rebuild, but the goal is continuity, not a reset to zero.
Can we keep our current site live while the new one is being built?
Yes. Your current site stays live and unaffected until the new one is fully built and tested, and we switch over on a date planned around your calendar.
Do you reuse our current platform or start completely fresh?
We rebuild from scratch, custom-coded, rather than reskinning the existing platform, since most of the real problems in an old restaurant site are structural rather than visual.
What happens to our old menu PDFs and content?
Menu content is migrated and rebuilt as structured content; other pages worth keeping, like press mentions, are carried forward, and anything genuinely outdated is left behind.
Will we lose our search rankings?
We map every existing page address to its new equivalent and put redirects in place, and we migrate the pages that actually earn traffic. Individual page positions can move during any rebuild and we will not pretend otherwise.
Will our site be offline during the switch?
No. Your existing site stays live and untouched until you have signed off on the new one. The domain is pointed across only at that moment.
Can we keep parts of the old site we like?
Yes. Your story, your press coverage and any articles that earn traffic come across. Anything outdated is left behind rather than carried forward for the sake of it.
How long does a redesign take?
The same as a new build: 7 days on The Folio, 10 on The Broadside, 15 on The Standing Order, counted from the onboarding call rather than from purchase.
See it built for your kitchen
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.