A studio that treats your menu as the site's most important page

Priya Ashworth

Menu Typography Lead, Portland, ME

Priya spent a decade setting cookbooks and restaurant menus before moving to the web, and still reads a homepage the way she reads a proof: line length first, adjectives second. She writes about how a chef-led site should be typeset, structured and paced so the menu reads the way the kitchen means it to. Outside work she collects letterpress ephemera from restaurants that closed decades ago.

Callum Reyes

Restaurant Growth Strategist, Asheville, NC

Callum worked front of house and then ran marketing for a small group of chef-driven restaurants before joining the studio to focus on what actually turns a page view into a seated table. He writes about reservations, search visibility and the handful of pages that carry most of a restaurant site's real traffic. He still checks a client's search rankings before he checks his own email.