Performance
Speed for Mobile Diners: What a Page Waits On
Where the seconds go on a restaurant website, which of them a guest on a street corner actually feels, and the fixes that hold up after two seasons of edits.
Read the pieceNo. 01 · The notebook
Written the way we set a menu
Guides and playbooks for chef-led restaurants: menus, search visibility, speed and the systems behind them.
- In the notebook
- 7 pieces
- Set in
- 19,000+ words
- Sections
- 6
- Written by
- 2 of us
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Performance
Speed for Mobile Diners: What a Page Waits On
Where the seconds go on a restaurant website, which of them a guest on a street corner actually feels, and the fixes that hold up after two seasons of edits.
By Callum Reyes
Structured data
Structured Data for a Restaurant Menu
Restaurant, Menu, MenuSection and MenuItem: what the vocabulary actually offers, how to generate it so it cannot drift, and what Google does and does not promise.
By Priya Ashworth
Conversion
From Search to Seat: The Booking Path
The path from a search result to a confirmed table, and the handful of website decisions that decide whether a guest finishes it or gives up on a phone.
By Callum Reyes
Menu typography
Publishing a Wine List That Stays Current
A wine list changes faster than a food menu and breaks more website layouts. How to structure, group, typeset and update one without a PDF or an afternoon.
By Priya Ashworth
Restaurant SEO
Local Search for a One-Room Restaurant
Relevance, distance and prominence, in Google's own words: which parts of a restaurant's local visibility you control, and which pages on the site carry them.
By Callum Reyes
Menu typography
Menu Typography That Reads on a Phone
How to set a restaurant menu as a web page: type scale, measure, hierarchy, the leader-dot problem, and the accessibility rules that decide the floor.
By Priya Ashworth
Menu design
Structuring a Site for a Seasonal Menu
Build a restaurant website around a menu that changes often: structured content instead of a PDF, real speed, and the local SEO basics that matter.
By Priya Ashworth
Who writes here
Two people, each writing about the half of this they actually do.
No. 04 · If this reads like your kitchen
Want a site that reads like these pages?
Plans for chef-led restaurants, built and typeset with the same care.