No. 022 · Questions
What exactly do we get for the monthly fee?+
A fully managed, custom-coded website for your restaurant: menu pages set as structured content rather than a PDF, a reservation and enquiry flow that connects to whatever you already use, 90+ PageSpeed, managed hosting, a free domain, and 2 researched articles a week on The Folio and The Broadside, 3 on The Standing Order. Nobody on your team edits the website directly; you send us changes and we make them.
How long until my restaurant's site is live?+
7 days on The Folio, 10 on The Broadside while the AI Engine is trained on your menu and policies, and 15 on The Standing Order while the Content Engine's editorial calendar is built. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner you are live.
What happens straight after I buy?+
You fill in the onboarding form and submit it. It asks for your current menu, your hours, your brand, your domain and where reservations and enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What counts as a revision, and what happens after five?+
A revision is any change request you send, and there is no limit on how much goes into one. Swapping the entire seasonal menu, adding a new wine list, or updating hours for a holiday closure: each is one revision, not one per item changed. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.
What does the 90+ PageSpeed guarantee actually cover?+
Both mobile and desktop, on every plan, on the pages we build. Pages are custom coded, ship almost no unnecessary code and are served from a global edge network, so the speed is there on launch day rather than after an audit a year later. If a page drops below it after a change on our side, fixing it is our job and it does not use one of your revisions.
Will a faster website lower what we pay for ads?+
It can help, and we will not promise a figure. Google documents Quality Score as being calculated from three components, one of which is landing page experience, described as how relevant and useful your landing page is to people who click your ad, and it lists the quality of your ads and landing page as a factor in Ad Rank. Google also calls Quality Score a diagnostic tool rather than an input to the auction. The mechanism is real; a specific reduction in cost per click is not something anybody can honestly guarantee.
What do you actually do about SEO?+
Four separate jobs. The technical side is set at launch and kept correct: clean addresses, correct headings, sitemaps, redirects and internal links. The on-page side is your menu, wine list, story and service pages written as real indexable text rather than uploaded as a file. We build location and service-area pages for the areas you genuinely serve. And we publish researched articles every week, because a site with nothing new on it has nothing new to rank.
Which policy pages come with our website?+
A privacy policy, terms of use, a cookie policy with consent that genuinely gates the scripts it names, and an accessibility statement. They are written as a starting point for a restaurant website rather than as legal advice, and if your situation is unusual you should have a lawyer in your state read them before launch.
Is hosting an extra cost?+
No. Hosting is included in the monthly fee and never billed separately. Your site runs on a global content delivery network with SSL, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.
Do I have to pay for a domain?+
No. One domain is included free for as long as your plan is active, registered in your name, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for guests who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.
What do I actually pay, and when?+
You pay the monthly fee for the tier you choose up front: $117, $247 plus AI usage, or $597 a month. The $647 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
How does this compare with a builder, a freelancer or an agency?+
Each of those is the right answer for some restaurants, and we have written ten comparison pages that say so, including the cases where the other option wins. The short version: a builder is a tool somebody has to operate, a freelancer is a project rather than a relationship, an agency sells attention rather than the asset attention arrives at, and we sell the asset with the work attached.