No. 001 · chef-led restaurants

A restaurant website set with the same care as your menu

A managed, custom-coded website for chef-led restaurants: live in 7 days, 90+ PageSpeed, weekly updates, researched articles and hosting included, from one monthly fee.

Book a demoSee pricing

The offer, plainly

  • Plans from$117 a month
  • Build fee$647, invoiced after launch
  • Live in7 days
  • Revisions5 a month, no size limit
  • Speed90+ PageSpeed
  • Domain and hostingIncluded
Tansy, the MenuWebStudio tabby kitten mascot in her chef jacket, waving hello beside a laptop showing a restaurant web page layout
& Tasting menus& Seasonal kitchens& Wine bars& Small plates& Neighborhood bistros& Supper clubs& Pop-up chefs& Hotel dining rooms& Chef-owned trattorias

7 days

To launch on The Folio

5 a month

Revisions included, no size limit

90+

Google PageSpeed guaranteed

2/week

Researched articles, minimum

No. 002 · The problem

Most restaurant sites treat the menu as an afterthought

A menu built by a kitchen that cares about every word deserves a page built with the same care. Instead it usually gets flattened into a PDF, a page-builder block, or a template designed for an average restaurant rather than yours.

  • The menu
    Before:A PDF nobody can read on a phone without pinching to zoom.After:Typeset, structured content that reads correctly at any size.
  • A seasonal change
    Before:Someone re-exports and re-uploads a file whenever they find an afternoon.After:You send the update; it is set and live within 2 to 5 working days.
  • Search visibility
    Before:Search engines cannot read text trapped inside an image or a PDF.After:Every dish and description is real, indexable text.
  • The wine list
    Before:One long bulleted list with no grouping by region or glass.After:Grouped the way your staff actually talk about it at the table.

No. 003 · What it costs to leave it

A website a season behind the kitchen is not neutral. It is working against you.

The usual reason a restaurant site goes stale is not neglect, it is that updating it is somebody's least favourite job. Here is what that costs while it waits.

  1. 01 A menu nobody can search forText locked inside a PDF or an image is text a search engine cannot read. A guest searching for the dish you are known for will not find you through the page that lists it, because as far as search is concerned that page is blank.
  2. 02 A season of wrong informationA guest who arrives expecting the menu they read and gets a different one has been let down before the first course. The same page also sets the price expectation, which is the single most awkward correction for a host to make at the door.
  3. 03 The same three questions, every serviceDietary accommodations, dress code, private dining capacity. Every one of them answered on the phone during prep because the website did not answer it first, by a person whose time is worth more than that.
  4. 04 Staff time going into a page builderSomebody on your team is spending an evening a month re-exporting a menu file, and doing it after a shift. That is the most expensive way in the building to update a website, and it is the first thing to be skipped when the room is busy.
  5. 05 Nothing compounding in your favorA site that only ever loses accuracy never gains visibility. A site publishing researched work every week is building something that keeps earning, and our own stated expectation for that work to start showing is 3 to 5 months, which is a window that only starts when the publishing does.
Infographic with Tansy, the MenuWebStudio kitten mascot: What it costs to leave it. A menu nobody can search; A season of wrong information; The same three questions; Staff time in page builders; Nothing compounding in your favor.
Show me what mine should look like

A 30 minute walk-through on your own menu. No obligation and nothing to install.

No. 004 · How it runs

The build, read like a course order

Three courses, served in order: what you send us, what we build, and what keeps the site current after launch.

Appetiser

Onboarding, in about 15 minutes

You send your current menu, hours, brand and where reservations should land. Anything missing can follow later; it never holds up the build.

Main

Built and typeset, live in 7 days

Your menu is set as structured content, the site is custom coded for speed, and one onboarding call fills any remaining gaps.

Dessert

Revisions and articles, every month after

Five revisions a month keep the menu current as the season changes, and researched articles publish weekly through your client portal.

No. 005 · Speed and the money you already spend

A faster page does not just feel better. It changes what your advertising costs.

Google documents Quality Score as being calculated from three components, one of which is landing page experience, which it describes as how relevant and useful your landing page is to people who click your ad. It separately lists the quality of your ads and landing page as a factor in Ad Rank.

Google is also clear that Quality Score is a diagnostic tool rather than an input to the auction, so we will not pretend a fast page is a lever you pull to drop a cost per click by a set amount. What we will say is the mechanism: a landing page that opens instantly and answers the question a guest arrived with is the kind of page that scores well on landing page experience, and it can help reduce what you pay for the attention you are already buying. More of your paid clicks stay long enough to read the menu. We will never quote you a percentage, because nobody honestly can.

  • Every plan carries a 90+ Google PageSpeed guarantee on mobile and desktop, and a drop after a change on our side is our fault to fix rather than yours to notice.
  • Pages are custom coded and served from a global edge network, so they open quickly on a phone on restaurant wifi, which is where a menu is actually read.
  • If you are paying for clicks, more of the people you already paid for reach the page rather than leaving while it loads.

No. 007 · Search, answers and AI

Four different jobs hide behind the word "SEO". You get all four.

2 researched articles a week on The Folio and The Broadside, 3 on The Standing Order, each 2,500 to 3,200 words, published to your site and written around your kitchen and your area. Our stated expectation for that work to start showing is 3 to 5 months, and we will not put a number on where it lands.

SEO

Being findable in a normal search

The technical side is set at launch and kept correct: clean page addresses, correct headings, sitemaps, redirects, internal links and a site that loads fast enough to be worth ranking. The on-page side is the menu, the wine list, the story and the service pages written as real text rather than uploaded as a file. Then we build location and service-area pages for the neighborhoods and towns your restaurant genuinely serves, so a search for your cuisine in your area has a page of yours to land on. We build those pages for you; we do not build fake ones for ourselves.

AEO

Being the answer, not just a result

Answer engine optimization is a plainer idea than it sounds: write the answer first, then explain. Every significant page opens by answering its own heading in the first sentence, questions are shaped the way a guest actually asks them, and each page carries its own set of visible questions and answers marked up as structured data. That is the format a featured snippet, a voice answer or an assistant lifts cleanly. It is also, not coincidentally, the format a hurried human reads best.

GEO

Being citable by AI assistants

Assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews summarise from sources they can read and trust. So your site ships with a machine-readable summary of what the restaurant is and where the important pages sit, clean semantic markup that reads correctly without styling, facts stated plainly enough to be quoted, and consistent naming everywhere so the restaurant reads as one entity rather than three similar ones. Nobody can guarantee an appearance in an AI answer. This is the work that makes it more likely.

Schema

Telling search engines what each page is

Structured data is the part almost every restaurant site skips. We add the right type to the right page: the organization and local business details, the services you offer, the questions and answers, the breadcrumb trail, and the article markup on everything published to your blog. It is what lets a search engine show your hours, your location and your answers directly, instead of guessing from the page text.

One thing we will never do is build a page for a town your restaurant does not serve in order to catch a search. Location pages are built for the areas you genuinely take bookings from, because a page that lies about where you are damages the site that carries it.

No. 009 · The rooms we set pages for

Chef-led kitchens, not restaurant chains

Tasting rooms, seasonal and farm-led kitchens, wine bars, small-plates rooms, neighborhood bistros, supper clubs and hotel dining rooms. The common thread is a menu that moves and a kitchen that cares how it is written down.

Folded printed menu card standing on a white-clothed table beside silverware and a wine glass
The menu is the page we start from, not the one we get to last.Photograph by Terje Sollie on Pexels
Overhead view of a single fine-dining plated course with sliced meat, roasted pepper, and citrus garnish
A tasting sequence is a shape. The page is built to hold that shape.Photograph by Thomas Svensson on Pexels
Empty rustic restaurant dining room with log walls, chandelier, and warmly lit tables set for guests
Every page is checked on a phone first, because that is where guests read it.Photograph by Japanese girl in europe on Pexels

Photographs are licensed stock, used to show the kind of room we build for. Your site uses your own photography, and it is designed to read well before you have any.Full photography credits.

No. 010 · A specimen

This is the level of type your menu gets

Not a mockup: an actual proof of the type scale, spacing and rule weight every page on your site is built from. Fictional example menu, shown for illustration only.

In their words

What restaurant teams say about the work

The thing clients mention is rarely the design. It is the form, the page or the handover that changed their day-to-day.

  • Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. It asks for visit date, party size and menu interest before anything is sent, which is the information we used to chase by email. We answer properly on the first reply far more often than we used to.

    Rajesh MishraGroup bookings coordinator, Caribbean family restaurantManchester, NH · Inquiry form and response workflow for seasonal dining menus

No. 011 · Pricing

Three plans, one build fee charged after you approve the site

Every plan includes the menu build, managed hosting, a free domain and weekly articles. Higher tiers add the AI Engine and the Content Engine.

The Folio

The website, fully managed

$117/ month

plus $647 build fee, invoiced after launch

  • Live in 7 days
  • 2 researched articles a week
Start with The Folio

The Standing Order

Everything, plus the Content Engine

$597/ month

plus $647 build fee, invoiced after launch

  • Live in 15 days
  • 3 researched articles a week
  • The AI Engine
  • The Content Engine
Start with The Standing Order

Compare every detail on the pricing page

No. 012 · Which plan is which

Three plans, told apart by the problem they solve

Every plan carries the full build, managed hosting, the domain, 5 revisions a month and researched articles. What changes between them is how much of the work after launch we take on.

The Folio

$117/ month

For the kitchen whose problem is the website itself

A single room with a menu that moves and nobody free to keep up with it

Everything that makes the site exist and stay correct: the build, the typeset menu pages, managed hosting, the domain, the revisions and researched articles every week. If your honest answer to "who updates the site" is "nobody, reliably", this is the plan that fixes that and nothing more.

  • The full build and typeset menu pages
  • Managed hosting, SSL and a domain in your name
  • Revisions and weekly researched articles
Live in
7 days
Articles
2 a week
Revisions
5 a month
See the full plan

The Broadside

$247/ month + usage

For the kitchen answering the same questions all week

A room where front of house fields dietary, dress code and private dining questions daily

Everything on the first plan, plus the AI Engine trained on your real menu, hours and policies, answering guest questions on the site before they become a phone call during prep. Launch runs longer on this plan because the Engine has to be trained on your material before it goes live.

  • Everything on the first plan
  • The AI Engine, trained on your menu and policies
  • Billed monthly plus AI usage
Live in
10 days
Articles
2 a week
Revisions
5 a month
See the full plan

The Standing Order

$597/ month

For the kitchen that wants to be found, not just current

A room competing in a dense dining market, or opening a second concept

Everything above, plus the Content Engine: the heaviest publishing schedule on the offer, with the editorial calendar and the first run of articles built during onboarding so the site is publishing at full pace from week one rather than ramping up.

  • Everything on both plans below
  • The Content Engine and the heaviest article schedule
  • Editorial calendar built during onboarding
Live in
15 days
Articles
3 a week
Revisions
5 a month
See the full plan

The $647 one-time build fee is the same on every plan and is invoiced only after your site is live and you have approved it. Every figure on this page reads from one pricing file, so a sentence can never drift away from the number it describes.

No. 013 · What is in every plan

The full ledger, side by side

Comparing The Folio, The Broadside, The Standing Order
IncludedThe FolioThe BroadsideThe Standing Order
Typeset menu pagesIncludedIncludedIncluded
Managed hosting and SSLIncludedIncludedIncluded
Free domainIncludedIncludedIncluded
Revisions a month555
Researched articles a week223
The AI EngineNot on this planIncludedIncluded
The Content EngineNot on this planNot on this planIncluded
Launch window7 days10 days15 days

No. 014 · The value case, worked

What a year on the entry plan actually buys

No projected return, no estimated lift, no revenue claim. Just the arithmetic on the numbers already published on the pricing page, so you can hold it against whatever you are paying now.

One year on The Folio, at $117 a month
What you are buyingOver twelve monthsThe detail
The monthly fee, over a year$1,404$117 a month on The Folio, billed monthly
Change requests included60 a year5 a month, any size, each returned in 2 to 5 working days
Seasonal menu overhauls it coversEvery one of themA whole menu swap counts as one revision, not one per dish
Researched articles published104 a year2 a week, each 2,500 to 3,200 words
Words written for your site260,000 to 332,800Researched around your kitchen and your area, not a template
Hosting, SSL and bandwidthNo separate invoiceGlobal edge network, DDoS protection, unmetered bandwidth
DomainRegistered in your nameFree for as long as the plan runs, transferred free if you leave
Hours your team spends in a page builderNoneNobody at the restaurant logs in to the website

The $647 one-time build fee sits on top, and it is invoiced only after the site is live and you have approved it. That is the whole cost. There is no hourly billing anywhere in the arrangement, and an extra revision beyond the included ones is a flat $20 rather than a quote.

No. 015 · One revision, in detail

What actually happens when you send a menu change

Not a support ticket that sits in a queue. Here is the exact path a revision takes from your inbox to your live site.

Infographic with Tansy, the MenuWebStudio kitten mascot: How a menu change goes live. You send the change; We set it in the structure; We check it on a phone; Live in 2 to 5 working days.
  1. 01

    You send the change

    Through your client portal: a new course, a price, a whole seasonal menu. One request, whatever the size.

  2. 02

    We set it in the structure

    A person, not a script, types it into the existing menu structure and checks the line breaks and spacing.

  3. 03

    We check it on a phone

    The most common way your menu is actually read, before anything publishes.

  4. 04

    It goes live

    Within 2 to 5 working days, and the previous version is archived rather than lost.

No. 016 · After you order

What Monday morning actually looks like

The most common thing people want to know before ordering is not the price, it is what they are committing to doing themselves. The honest answer is one form and one call.

  1. 01

    The moment you order

    You pay the first monthly fee, and nothing else

    The $647 one-time build fee is not taken now. It is invoiced only after your site is live and you have approved it, which is exactly why it is not refundable afterwards.

  2. 02

    Within the hour

    The onboarding form arrives

    It asks for your current menu, your hours, your brand, your domain and where reservations and enquiries should land. It takes about fifteen minutes. If something is missing, submit anyway and send the rest later; it will not hold up the build.

  3. 03

    The onboarding call

    One call, and the clock starts

    We fill any gaps in the form and agree a launch date. The launch window is counted from this call rather than from purchase, so the sooner the form is in, the sooner you are live.

  4. 04

    Days 1 to 7

    The site is built and your menu is typeset

    7 days on The Folio, 10 on The Broadside while the AI Engine trains on your menu and policies, 15 on The Standing Order while the Content Engine editorial calendar is built. You see it before anybody else does.

  5. 05

    Launch day

    It goes live, and the build fee is invoiced

    The domain points at the new site only once you are satisfied, so there is no window where your old site is down and the new one is not ready. Your previous site stays untouched until that moment.

  6. 06

    Every month after

    Revisions, articles and somebody to ask

    5 revisions a month, each returned within 2 to 5 working days whatever its size, plus researched articles publishing weekly. You get your client portal on launch day and every request runs through it.

Cancelling works the same way, in plain words: email us, and your message needs to reach us at least 2 business days before your next invoice date during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. Tell us where to send your domain and we transfer it at no charge. Questions before you order go to and a person replies within one working day.

No. 017 · What clients tell us

Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. It asks for visit date, party size and menu interest before anything is sent, which is the information we used to chase by email. We answer properly on the first reply far more often than we used to.

Rajesh MishraGroup bookings coordinator, Caribbean family restaurantManchester, NH · Inquiry form and response workflow for seasonal dining menus

01 / 20

No. 018 · Where the kitchens are

Built for chef-led restaurants across the United States

MenuWebStudio works remotely, so where your room is matters less than what is on the menu. These are the markets our work concentrates in, and what tends to bring a kitchen there to us.

  • Californiamenus that change with the produce calendar, sometimes weekly
  • New Yorktasting rooms competing on a single page of writing
  • Texaschef-owned rooms spread across metros an hour apart
  • Floridaseasonal swings between locals and visitors in the same month
  • Illinoisneighborhood rooms judged against a dense downtown scene
  • Georgiafast-growing dining districts where being findable decides the night
  • Washingtonfarm-led kitchens whose sourcing story is the whole pitch
  • North Carolinachef-owned rooms opening outside the traditional food cities
  • PennsylvaniaBYOB and small-plates rooms that live on word of mouth
  • Arizonapatio seasons that turn the menu over twice a year

Not on the list? It changes nothing. Everything runs through your client portal and one onboarding call, and the build is the same whichever time zone your pass is in. Prices are in USD and every term on this site is written for the US.

One thing we will not do: build you a thin page for every town within an hour of your door. Those pages are doorway pages, search engines filter them, and they drag down the site they sit on. The location and service-area pages we build are for the areas you genuinely take bookings from, and each one has to earn its place with real detail about that area.

Find your kind of kitchen

No. 020 · Guarantees, and the pages that ship with your site

What we put in writing, and what your site carries on launch day

Four things we commit to

  • The 90+ PageSpeed guarantee

    Every plan carries it on mobile and desktop. If a page drops below it after a change on our side, fixing it is our job and it does not use one of your revisions.

  • The build fee is charged after, not before

    The $647 one-time build fee is invoiced only once your site is live and you have approved it. You are never asked to pay for a build you have not seen.

  • A turnaround window in writing

    Every revision is completed within 2 to 5 working days regardless of size, and a full seasonal menu swap counts as one revision rather than one per dish.

  • The domain is yours from day one

    Registered in your name, not ours. If you ever cancel, tell us where to send it and we transfer it at no charge. Your content is yours too.

The policy set your site launches with

  • Privacy policy

    Written for the US, covering what your site collects through its forms and analytics, who it is shared with, and how a visitor asks for their data. References the California Consumer Privacy Act as amended by the CPRA where it applies to you.

  • Terms of use

    The terms a visitor agrees to by using your site, including how reservations and enquiries submitted through it are handled.

  • Cookie policy and consent

    A consent banner that actually gates the scripts it says it gates, with a policy listing what your site really sets rather than a generic list copied from somewhere else.

  • Accessibility statement

    Your site is built with WCAG 2.1 Level AA in mind: real contrast, keyboard operation, focus that is visible, tap targets a thumb can hit and motion that respects a reduced-motion setting. The statement names the target and tells a visitor how to report a problem they hit.

  • Menu and allergen wording

    Menu pages are built so your own wording about dietary accommodations and allergens is what a guest reads, with nothing generated on your behalf. We are not a food safety, health or licensing authority and your site never implies that we are.

These pages are built to help you meet the obligations a restaurant website carries, and they are written as a starting point rather than as legal advice. MenuWebStudio is not a law firm and is not a restaurant, a chef for hire, or a food safety, health or licensing authority. If your situation is unusual, have a lawyer in your state read them before you launch. Our own policies are linked in the footer of this page, including our accessibility statement.

No. 022 · Questions

Answers on the offer

What exactly do we get for the monthly fee?

A fully managed, custom-coded website for your restaurant: menu pages set as structured content rather than a PDF, a reservation and enquiry flow that connects to whatever you already use, 90+ PageSpeed, managed hosting, a free domain, and 2 researched articles a week on The Folio and The Broadside, 3 on The Standing Order. Nobody on your team edits the website directly; you send us changes and we make them.

How long until my restaurant's site is live?

7 days on The Folio, 10 on The Broadside while the AI Engine is trained on your menu and policies, and 15 on The Standing Order while the Content Engine's editorial calendar is built. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner you are live.

What happens straight after I buy?

You fill in the onboarding form and submit it. It asks for your current menu, your hours, your brand, your domain and where reservations and enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. Swapping the entire seasonal menu, adding a new wine list, or updating hours for a holiday closure: each is one revision, not one per item changed. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

What does the 90+ PageSpeed guarantee actually cover?

Both mobile and desktop, on every plan, on the pages we build. Pages are custom coded, ship almost no unnecessary code and are served from a global edge network, so the speed is there on launch day rather than after an audit a year later. If a page drops below it after a change on our side, fixing it is our job and it does not use one of your revisions.

Will a faster website lower what we pay for ads?

It can help, and we will not promise a figure. Google documents Quality Score as being calculated from three components, one of which is landing page experience, described as how relevant and useful your landing page is to people who click your ad, and it lists the quality of your ads and landing page as a factor in Ad Rank. Google also calls Quality Score a diagnostic tool rather than an input to the auction. The mechanism is real; a specific reduction in cost per click is not something anybody can honestly guarantee.

What do you actually do about SEO?

Four separate jobs. The technical side is set at launch and kept correct: clean addresses, correct headings, sitemaps, redirects and internal links. The on-page side is your menu, wine list, story and service pages written as real indexable text rather than uploaded as a file. We build location and service-area pages for the areas you genuinely serve. And we publish researched articles every week, because a site with nothing new on it has nothing new to rank.

Which policy pages come with our website?

A privacy policy, terms of use, a cookie policy with consent that genuinely gates the scripts it names, and an accessibility statement. They are written as a starting point for a restaurant website rather than as legal advice, and if your situation is unusual you should have a lawyer in your state read them before launch.

Is hosting an extra cost?

No. Hosting is included in the monthly fee and never billed separately. Your site runs on a global content delivery network with SSL, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.

Do I have to pay for a domain?

No. One domain is included free for as long as your plan is active, registered in your name, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for guests who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

What do I actually pay, and when?

You pay the monthly fee for the tier you choose up front: $117, $247 plus AI usage, or $597 a month. The $647 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

How does this compare with a builder, a freelancer or an agency?

Each of those is the right answer for some restaurants, and we have written ten comparison pages that say so, including the cases where the other option wins. The short version: a builder is a tool somebody has to operate, a freelancer is a project rather than a relationship, an agency sells attention rather than the asset attention arrives at, and we sell the asset with the work attached.

Read every question, grouped by topic

No. 023 · Ready when you are

See your menu set the way it deserves

Plans from $117 a month, a $647 build fee invoiced only after launch, live in 7 days.

Tansy, the MenuWebStudio tabby kitten mascot, winking as she sprinkles herbs onto a small plated dish beside a laptop showing a restaurant web page