Readable seasonal dining menus pages, on any screen
For seasonal dining menus, one source now serves the phone, the desktop and the printer. Staff share precise links, and callers stop apologizing for not finding things.
- Client
- Greek taverna-style restaurant
- Region
- Roanoke, Virginia
- Size
- 9 staff, one locally managed operation
- Timeline
- 25 working days
How it went, course by course
Four stages, in the order they happened, in the words the project was recorded in.
01 · Where they started
Everything useful about seasonal dining menus was locked in a print-formatted file. On a phone it was effectively unreadable.
02 · What was going wrong
Day to day with seasonal dining menus, staff attached the entire file to answer single questions, and callers scrolled pages of irrelevant material to find one paragraph.
03 · What we built
The material has been rewritten as accessible page sections covering the current menu and staff-reviewed dietary guidance. Descriptive headings, anchor links and a printable summary give visitors several ways to use the same content.
04 · What changed
For seasonal dining menus, one source now serves the phone, the desktop and the printer. Staff share precise links, and callers stop apologizing for not finding things.
What went into it
- HTML reference pages
- Descriptive headings
- Section links
- Printable summary
25working days
The time it took
After content approval, including staff review and handover. A new site goes live in 7 days on The Folio; work like this runs through your monthly revisions or alongside the build.
Book a demoI used to apologize before attaching our seasonal dining menus file. Now I paste a link and the conversation moves on.
Questions about this project
How long did this project take?
25 working days after content approval, including staff review and handover. The clock starts once the restaurant has approved the content, so the time is spent building and checking rather than waiting on copy.
Which parts of the offer did it use?
HTML reference pages, Descriptive headings, Section links, Printable summary. On this site that work sits under menu pages set like a printed menu and pages that open instantly, which are included on every plan from The Folio up.
Why is the restaurant not named?
We describe each client by the kind of restaurant it is and where it is: here, a greek taverna-style restaurant in Roanoke, Virginia, 9 staff; one locally managed operation. The quote is credited to Rosemary Ashcroft, customer service supervisor. We never publish a trading name, address, logo or photograph.
Could the same work fit our restaurant?
If guests read your pages or send you inquiries before they visit, most likely. Nothing here was a custom add-on: plans start at $117 a month, the $647 build fee is invoiced only after launch, and a walk-through on your own menu shows what the equivalent would look like for you.
See what this would look like on your menu
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Or compare the plans and pricing first.