Separate routes for seasonal dining menus inquiries
Day to day with seasonal dining menus, the inbox describes itself now. Categories come attached, and follow-ups stop impersonating new business.
- Client
- Farm-to-table country restaurant
- Region
- Newark, Delaware
- Size
- 15 staff, one locally managed operation
- Timeline
- 15 working days
How it went, course by course
Four stages, in the order they happened, in the words the project was recorded in.
01 · Where they started
Every seasonal dining menus visitor, whatever their purpose, was sent to the same general contact page. New requests and live conversations shared one form.
02 · What was going wrong
For seasonal dining menus, the team received a jumble of messages with vague subjects. Telling new business apart from continuing conversations meant reading every line of every message.
03 · What we built
The contact page now opens with three plain options and routes each to a fit-for-purpose form. New inquiries collect visit date, party size and menu interest; follow-ups take a shorter path.
04 · What changed
Day to day with seasonal dining menus, the inbox describes itself now. Categories come attached, and follow-ups stop impersonating new business.
What went into it
- Contact categories
- Separate follow-up route
- Relevant form fields
- Clear button labels
15working days
The time it took
After content approval, including staff review and handover. A new site goes live in 7 days on The Folio; work like this runs through your monthly revisions or alongside the build.
Book a demoOur seasonal dining menus contact page now mirrors real life. New customers and existing ones take different doors, and we can tell them apart instantly.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock starts once the restaurant has approved the content, so the time is spent building and checking rather than waiting on copy.
Which parts of the offer did it use?
Contact categories, Separate follow-up route, Relevant form fields, Clear button labels. On this site that work sits under reservations and enquiries land where you already work, which is included on every plan from The Folio up.
Why is the restaurant not named?
We describe each client by the kind of restaurant it is and where it is: here, a farm-to-table country restaurant in Newark, Delaware, 15 staff; one locally managed operation. The quote is credited to Wafa Qasemi, reception supervisor. We never publish a trading name, address, logo or photograph.
Could the same work fit our restaurant?
If guests read your pages or send you inquiries before they visit, most likely. Nothing here was a custom add-on: plans start at $117 a month, the $647 build fee is invoiced only after launch, and a walk-through on your own menu shows what the equivalent would look like for you.
See what this would look like on your menu
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Or compare the plans and pricing first.