A rebuild that respects existing seasonal dining menus links
When it comes to seasonal dining menus, visitors following years-old links land somewhere sensible. The work is about access preserved, not rankings promised.
- Client
- Spanish paella restaurant
- Region
- Tacoma, Washington
- Size
- 15 staff, one locally managed operation
- Timeline
- 20 working days
How it went, course by course
Four stages, in the order they happened, in the words the project was recorded in.
01 · Where they started
The old seasonal dining menus addresses were embedded in years of emails, printed materials and listings. The rebuild would move nearly all of them.
02 · What was going wrong
With seasonal dining menus, the business needed to reorganize its content without stranding returning visitors on missing pages. No record existed of which old links mattered most.
03 · What we built
An inventory of old addresses became a redirect map, checked line by line before launch. The new site covers the current menu and staff-reviewed dietary guidance with labels consistent with its reorganized pages.
04 · What changed
When it comes to seasonal dining menus, visitors following years-old links land somewhere sensible. The work is about access preserved, not rankings promised.
What went into it
- URL inventory
- Redirect map
- Internal link updates
- Missing-page checks
- Launch review
20working days
The time it took
After content approval, including staff review and handover. A new site goes live in 7 days on The Folio; work like this runs through your monthly revisions or alongside the build.
Book a demoThe old seasonal dining menus address is in hundreds of our emails. Knowing exactly where it would redirect was non-negotiable for me.
Questions about this project
How long did this project take?
20 working days after content approval, including staff review and handover. The clock starts once the restaurant has approved the content, so the time is spent building and checking rather than waiting on copy.
Which parts of the offer did it use?
URL inventory, Redirect map, Internal link updates, Missing-page checks, Launch review. On this site that work sits under menu pages set like a printed menu and a domain, included, which are included on every plan from The Folio up.
Why is the restaurant not named?
We describe each client by the kind of restaurant it is and where it is: here, a spanish paella restaurant in Tacoma, Washington, 15 staff; one locally managed operation. The quote is credited to Malcolm Barrington, service manager. We never publish a trading name, address, logo or photograph.
Could the same work fit our restaurant?
If guests read your pages or send you inquiries before they visit, most likely. Nothing here was a custom add-on: plans start at $117 a month, the $647 build fee is invoiced only after launch, and a walk-through on your own menu shows what the equivalent would look like for you.
See what this would look like on your menu
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Or compare the plans and pricing first.